Many people dream of one day being internet super stars, but what type of star do you want to be?
There are so many to choose from. Many stars are flashy with colorful thumbnails and even more dazzling videos. Some chose a subtler route by giving their audience a more subdued look. Obviously, many decide to go the ‘safe’ route, making media that gives the viewers information about a wide array of fascinating products. The latter can simply be talking about one thing and one thing only. Unboxing videos. They have been around since the beginning of internet media itself, giving help to many internet users around the world. Have you ever wanted to create something such as that? Ever look at your favorite unboxer and think ‘I could do better’. Of course you have and, by following these simple rules and guidelines, one day you could be on your way to becoming the next great unboxer.
Make sure to pick something you’re interested in and passionate about though.
Becoming a successful unboxer can really come down to two words, what and who. The first thing that many need to consider is what products you want to cover. Even at the microscopic level, you have to know what you’re covering. Do you want to cover electronics? If so, what type of electronics? There are so many to pick from: phones, video game consoles, and tablets just to name a few. Make sure to pick something you’re interested in and passionate about though; otherwise your video will just come off as stale. The next big thing to consider is your audience.
Who are you marketing to? If you unbox more kid friendly products make sure you talk as though you’re talking to a child. Don’t use extremely large words they can’t even comprehend, and (since children usually have short attention spans) don’t make the videos too long. If your unboxing videos are geared more towards adults though this is where you’re allowed to become more in-depth. Since adults have a better understanding of language and have wider attention span than children, you can afford to get down to the bare bones of the product at hand.
Viewers will simply walk away from a video that is too blurry to see.
Just doing these two things right isn’t enough to get you big though. It’s always important to have high video quality, especially during unboxings. Always try to aim for a 720-1080p video. While not essential, many viewers will simply walk away from a video that is too blurry to see. The last thing that everyone needs is an x factor, or something to set them apart from the rest of the crowd. While you don’t necessarily need to change your entire personality, it helps to have some certain aura about you that leaves people wanting more.
Now, you might be asking yourself ‘that’s great and all but where do I post what I create?’ Well there is a wide variety of places to post your videos, and some you might not even know about yet. The most obvious place is YouTube (big surprise right?), but what YouTube has in viewership it loses in marketability. Many videos get lost in the trillions of hours of content that the video sight holds and the same could happen to yours, no matter how good they are. One great sight to start out on would be Unboxing.wiki. It’s a great site that already contains many great unboxing videos. Unlike YouTube, Unboxing.wiki focuses entirely on unboxing videos and is a great place for an unboxer of any kind to make their leap forwards.
Unboxing.wiki focuses entirely on unboxing videos and is a great place for an unboxer of any kind to make their leap forwards.
While breaking into the unboxing business is hard, it’s well worth the risk if it’s something that you have a passion for. By following those simple steps to marketing followed by a little bit of luck, literally anyone can be the next big hit. The world is your package and all you have to do is open it up and dig inside.